TikTok has quickly become more than just an app for funny clips and trends; it’s now one of the most powerful marketing tools for businesses. Short, creative videos are changing the way people discover brands, products, and services.
Why? TikTok’s algorithm is designed to push content to the right audiences. A single video can reach thousands (or even millions) of potential customers, not just followers. Businesses that learn how to use TikTok properly can attract attention, build trust, and convert viewers into buyers faster than on most other platforms.
This blog will discuss some practical steps to use TikTok for customer growth. We’ll use Mustakshif, a halal lifestyle and product scanner app, as an example to show how businesses can create useful content, grow a loyal following, and use Navicosoft’s TikTok Business Centre and Ads Manager support to turn engagement into real results.
Why Follower Growth on TikTok Matters?
TikTok’s home screen has two feeds:
For You Page (FYP): Where the algorithm shows videos it thinks you’ll like.
Following feed: Where users only see videos from accounts they follow.
The more followers you have, the more times your videos will appear in people’s following feed. Moreover, this steady visibility builds stronger engagement, brand recall, and customer trust. In short, followers aren’t just numbers; they’re the gateway to a loyal audience that keeps coming back and eventually buys from you.
Why TikTok is the New Goldmine for Businesses
TikTok has taken off faster than any other platform. Here’s why:
Massive user base: Over 1 billion monthly active users across 200 countries.
Younger crowd: 65% of TikTok’s audience is under 35, making it the go-to app for Gen Z and Millennials.
Addictive engagement: The average user opens TikTok 19 times a day and spends nearly 500 minutes a month on it.
For brands like Mustakshif — a halal lifestyle and product scanner app — TikTok has been a game changer. By sharing quick, fun, and helpful videos, they’ve managed to attract halal-conscious audiences globally.
How to Get More Customers Using TikTok
Step 1: Select a Niche
One of the biggest mistakes businesses make on TikTok is posting a random mix of content without a clear focus. On TikTok, niche is king.
When you stick to a niche, a few powerful things happen:
The TikTok algorithm quickly learns what your account is about, so it shows your videos to the right audience.
Your content ideas become easier to plan because you’re filtering everything through your niche.
You build trust and authority in your industry. People see you as the go-to account for that topic.
You become more memorable. Instead of being “just another TikTok account,” you’re the one they remember for a specific thing.
Whether you work with a TikTok Marketing Agency in Pakistan or international teams in Melbourne or the UK, choosing the right niche ensures the algorithm understands your purpose.
Take Mustakshif as an example. Instead of posting about random lifestyle tips, travel clips, or trending dances, they’ve stuck to their core niche: helping Muslims check if food and products are halal. Every video ties back to this mission; whether it’s scanning a snack at Woolies, reviewing a new drink, or jumping on a food-related trend with their halal scanner. Navicosoft helps brands refine this niche strategy by analysing audience segments and content patterns. For Mustakshif, they structured a content plan that ensured every video reinforced the halal niche, making the account consistent and memorable to TikTok’s algorithm.
Because of this, their TikTok profile feels consistent. When someone sees one of their videos on the For You Page and clicks through, they instantly know what Mustakshif is about. That’s what converts casual viewers into loyal followers.
If you post too many different things, your audience won’t know what to expect. Even worse, they might like one video, check your profile, and leave without following because the rest of your content doesn’t match their interest.
Step 2: Know Your Audience
Having a solid understanding of who your target audience is and what they’re looking for is the bedrock of any successful TikTok strategy. If you don’t know who you’re creating content for, you’ll struggle to grow followers or convert viewers into customers.
Mustakshif is a great example. They know their audience is mainly young Muslims who want quick, reliable answers about whether food and drinks are halal. Their TikTok videos are tailored to this need — quick scans in global supermarkets, halal snack checks, and app demos that make everyday decisions easier. Because of that focus, they resonate strongly with the right crowd.
So how do you figure out your audience? Here are some practical ways:
Check your analytics: Look into TikTok’s analytics section. Break down your current followers by gender, location, age, and active times. This helps you understand who’s already engaging with your content.
Look at engagement metrics: Don’t just count likes, see which videos get the most comments, shares, or saves. Those signals show what your audience values most.
Research competitors and influencers: What kind of content are they posting? Which videos are taking off? Note the style, trends, and hooks that resonate with their followers — chances are, your target audience will respond to similar ideas.
Borrow insights from other platforms: The content you post on Instagram or YouTube may not directly work on TikTok, but you can spot common patterns in what your audience enjoys across channels.
Engage directly with your followers: Run Q&A sessions, use TikTok polls, and reply to comments. This direct feedback is priceless for knowing exactly what people want.
Navicosoft uses TikTok analytics and third-party SMM tools to uncover hidden insights about audiences. For Mustakshif, this meant identifying peak engagement times and popular snack-related queries, so content always reached halal-conscious viewers at the right moment.
Step 3. Write a Clear and Compelling Bio
Your TikTok bio is one of the first things people see when they land on your profile. Often, viewers discover your content on the For You Page (FYP) and then click through to see who you are. If your bio is blank or confusing, you’re missing a big chance to convert curious viewers into followers, and eventually into customers.
Your bio should do three things:
Tell people what your content is about (establish your niche).
Highlight your unique selling point (why they should follow you).
Make it about the audience, not just you (what’s in it for them).
For Mustakshif, the bio is simple but powerful: “Mustakshif is the world’s most Authentic Halal Scanner.” It explains exactly what they do and how it benefits their followers. Combined with a clean profile picture (their app logo) and a straightforward username, their profile builds instant trust.
Navicosoft guides brands in shaping bios, profile visuals, and CTAs that convert visitors into followers. Their optimisation for Mustakshif ensured the bio, logo, and link strategy gave immediate trust and drove consistent app downloads.
👉 Think of your TikTok bio as a mini billboard. It should clearly tell people what they’ll get if they follow you.
Step 4: Create Useful & Fun Content
TikTok isn’t just about dances or lip-syncs; it’s also a learning hub. People jump on the app for quick tips, hacks, and bite-sized lessons they can use straight away. That’s why you often hear, “I picked that up on TikTok.”
For businesses, this is the real magic: the best-performing TikTok’s often teach something useful while keeping it fun. With support from experts like a TikTok Marketing Agency in Melbourne or Pakistan, brands can create content that blends education with entertainment for maximum reach.
Take Mustakshif, for example. Their TikTok posts show how the halal scanner app works in real-life situations, scanning a snack, a soft drink, or an everyday supermarket item. In under a minute, users see a product check and get an instant answer: halal or not. It’s simple, practical, and immediately valuable.
Why it Works
Educates and engages: TikTok’s short format makes it perfect for easy lessons or quick advice. Sharing know-how builds trust and credibility.
Ideal length: Research shows videos between 31–60 seconds hit the sweet spot. They get far more engagement than ultra-short clips.
Authenticity counts: People connect with content that feels real. Sharing genuine advice or relatable experiences makes your brand approachable.
With Navicosoft’s SMM support, brands like Mustakshif balance fun content with informative videos. Their creative team helps brainstorm hooks, edit clips, and align them with TikTok’s best practices so every upload feels both entertaining and professional.
Step 5: Use Calls-To-Action (CTAs)
A TikTok video without direction can feel unfinished. That’s where Calls-To-Action (CTAs) come in. They give viewers a clear next step; whether that’s following your account, downloading an app, or checking out a product.
For example, On Mustakshif TikTok account, the Navicosoft team doesn’t just show product scans; they often add a short line encouraging viewers to take action, like trying the app themselves. That little move turns casual viewers into engaged users.
CTAs aren’t limited to captions. You can add them as on-screen text, mention them in your video, or even use them during TikTok Lives. Asking people to comment, share, or follow while you’re live creates instant interaction and builds a stronger community.
👉 A well-timed CTA isn’t pushy — it’s an invitation. When people feel welcomed to engage, they’re far more likely to stick around and become customers.
Step 6: Follow Challenges & TikTok Trends
Trends are the lifeblood of TikTok. From catchy songs and filters to viral challenges, they can boost your content onto the For You Page and bring in new followers fast. But here’s the thing, not every trend is worth following. The real key is choosing ones that fit your niche and align with your brand values.
For Mustakshif, food-related challenges are a natural fit. When a halal snack trend pops up, they can put their own twist on it by scanning the product and showing results in seconds. It’s fun, relevant, and keeps their content authentic.
👉 There are three main types of trends to keep an eye on:
TikTok-native trends: Viral formats, memes, or challenge videos.
Music-driven trends: Songs or sound bites everyone is using.
Industry-specific trends: News, events, or seasonal moments in your niche (e.g., Ramadan recipes, holiday specials).
Some trends are short-lived, so timing matters. If you spot one on your FYP that fits your business, jump on it before it fades. At the same time, balance your trend content with evergreen videos. Those timeless clips continue to attract views long after the trend has passed.
Trends can also go beyond entertainment. For instance, the Gaza crisis has become a global TikTok trend, with people and brands using the platform to raise awareness, share solidarity, and call for action. Mustakshif joined this trend with a campaign encouraging downloads and shares to support affected families, showing how trending causes can unite communities and spark meaningful engagement.
Navicosoft helps brands filter the noise and focus on trends that make sense for their business. Whether it’s joining a challenge, creating your own branded hashtag, or amplifying reach with Ads Manager, they make sure your trend-based content gets seen by the right people and has the best shot at going viral.
Step 7: Use Trending Sounds, Filters & Effects
TikTok trends move fast. Popular songs, filters, and AR effects can boost your visibility overnight. Mustakshif once paired a trending halal food meme with their app demo; the result was thousands of new views in just days.
Step 8: Duets, Stitches & UGC (User-Generated Content)
Nothing connects better than real people talking about your brand.
Duets & Stitches: Mustakshif duets with users trying halal snacks, adding quick commentary on whether the product passes the scan.
UGC: Their followers post videos scanning products, tagging Mustakshif, and spreading awareness for free.
Navicosoft helps you set up UGC campaigns that encourage customers to create content. Plus, with influencer partnerships through the Business Centre, your brand can instantly tap into bigger audiences.
Step 9: Be Consistent & Post at the Right Time
Consistency is one of the biggest secrets to TikTok customer growth. The more regularly you post, the higher your chances of landing on the For You Page, because the algorithm rewards active accounts that keep audiences engaged.
For example, Mustakshif posts 3–4 times a week, often in the evenings when their audience is most active. This steady rhythm keeps their content fresh in followers’ feeds and improves discoverability.
But consistency isn’t just about posting often; it’s also about posting at the right time. Publishing when your audience is asleep or when the feed is too crowded can bury your video before it gets traction. Data shows that mid-week afternoons (around 4–5 p.m.) often bring strong engagement, but the best timing will always depend on your unique audience. The trick is to test, track, and learn from your analytics until you know exactly when your followers are most active.
At Navicosoft, they help businesses stay consistent by building smart posting schedules tailored to their audience. For Mustakshif’s TikTok account, they have automated campaign planning so their videos always go live at peak times, even across multiple time zones. Beyond scheduling, they optimize posting frequency and monitor performance through Ads Manager and Business Centre, making sure every upload has the best chance of turning views into real customer actions. Partnering with a TikTok Marketing Agency in UK or Melbourne ensures your content strategy stays consistent across time zones and trending windows.
Step 10: Use Hashtags & SEO
On TikTok, hashtags aren’t just decoration; they’re how people find your content. The right hashtags make your videos discoverable, connect you with niche communities, and help you ride viral waves.
Mustakshif uses targeted hashtags like #halalfood, #halalsnacks, and #halalcheck to connect directly with halal-conscious audiences. By combining branded and community hashtags, they ensure their videos appear where their audience is most active.
Here’s what works best with TikTok hashtags:
Mix it up: Use a blend of trending hashtags, branded tags (like #MustakshifApp), and niche-specific ones (like #HalalAwareness).
Stay relevant: Don’t spam trending hashtags that have nothing to do with your content; it looks unprofessional and hurts your reach.
Tap into communities: Every interest has its hashtag. From #BookTok to #FoodTok, find and join conversations that matter to your audience.
Think SEO: TikTok is also becoming a search engine. Use keywords in your captions and hashtags that people are likely to search for (e.g., “halal snacks UK”).
The goal is to expand your reach without losing relevance. The right hashtags help your videos show up in both For You Pages and search results, giving you multiple chances to be discovered. Navicosoft optimizes hashtags with TikTok SEO in mind, combining trending tags with long-tail search phrases. For Mustakshif, this meant ranking not just in FYP feeds but also in TikTok search results for terms like ‘halal snacks UK’ or ‘halal drinks Australia’.
Step 11: Amplify with Cross-Platform Sharing
Why limit your content to TikTok? Mustakshif shares their videos on Facebook, Telegram, Pinterest, LinkedIn and WhatsApp, reaching even more people. Navicosoft supports cross-platform publishing by syncing TikTok with Facebook, Instagram, and even hosting blogs. This holistic setup made Mustakshif’s TikTok content part of a broader growth funnel, driving traffic across multiple touchpoints.
Step 12: Focus on Scroll-Stopping Hooks
On TikTok, the first 3 seconds of your video decide whether someone keeps watching or scrolls away. That’s why strong hooks are essential. A hook can be visual (what’s on-screen), verbal (what you say), or even text on the screen, anything that makes viewers pause and think, “Wait, what’s this?”
Take this example from Mustakshif’s TikTok. The video starts with a bold on-screen line: “Really Shocking 😳 Vegetarian Tiramisu HARAM”. Instantly, it raises curiosity. Most people assume “vegetarian” equals safe, so the claim feels surprising and even a little controversial. That hook pulls viewers in, making them stay to find out why the tiramisu is actually haram.
That’s the power of a scroll-stopping hook: it challenges assumptions, sparks curiosity, and makes people want to see the full story.
Here’s how you can create effective hooks:
Lead with surprise: Use a shocking fact, myth-busting claim, or unexpected twist.
Use bold text: Overlay phrases like “You won’t believe this” or “Big mistake everyone makes”.
Show before you tell: Let a surprising product, visual, or situation appear immediately.
Keep it short: A hook should grab attention in under 2 seconds.
Once people are hooked, they’re more likely to watch your video till the end, and if they like what they see, they’ll tap follow for more. Navicosoft helps businesses craft hooks that stand out in crowded feeds.
Step 13: Work with TikTok Influencers and Creators
TikTok is home to thousands of creators who’ve built loyal audiences around their unique style. Partnering with influencers or collaborating with fellow creators can put your brand in front of a wider, more engaged crowd.
But influencer marketing on TikTok works differently from traditional ads. The best partnerships feel authentic, as if the creator is simply sharing something they’d normally post.
Take this example from Mustakshif’s TikTok. The video scans an everyday product — HP BBQ Sauce — with the halal checker. The content feels natural and relatable because it mirrors the type of videos people already enjoy on TikTok: quick product checks, reactions, and practical tips. Now imagine if this video were co-created with a Muslim food influencer or a lifestyle creator with a loyal following, it would instantly multiply its reach, while still feeling authentic.
Collaborations can take different forms:
Influencer partnerships: Work with creators who already have your target audience’s trust. You can send them your product, partner for sponsored posts, or let them demo your service.
Duets and stitches: Add your spin to a creator’s video or let them react to yours. This builds cross-audience engagement.
User-generated content: Reshare organic videos from your customers (with permission) to show authentic testimonials.
Micro-influencers (with smaller but highly engaged followings) are often just as powerful as bigger names, especially when budget is a factor. The key is choosing influencers who align with your brand’s values and audience.
Step 14: Run TikTok Ads the Smart Way
Here’s where Navicosoft really comes in. Posting organic content is good, but ads take it up a notch.
With TikTok Ads Manager and Business Centre support, you can:
Target specific audiences (age, interest, location, behaviour)
Run different ad formats (In-Feed Ads, TopView, Branded Content)
Track conversions with precise reporting
Maximise ROAS (Return on Ad Spend)
Mustakshif used In-Feed Ads to promote their halal scanner app in Australia. The result? Thousands of downloads within weeks — all tracked through Navicosoft’s setup.
Conclusion:
TikTok isn’t just another social media platform; it’s a place where businesses can tell their story, connect with audiences, and turn creative videos into real customer growth. From choosing the right niche to running smart ad campaigns, every step in this blog is designed to help you move from random posting to a clear, effective TikTok strategy.
With Mustakshif’s journey as an example, you can see how simple, authentic content backed by smart planning can win trust and build a loyal community. And with Navicosoft’s support, you can take things even further — with data-driven campaigns that grow not just your followers, but your customer base.
We hope this guide gives you a clear understanding to start (or improve) your TikTok marketing. If you put these steps into practice, you’ll be better equipped to use TikTok as more than just a trend, but as a powerful tool to attract and keep customers.
FAQs about Growing Customers on TikTok
1. How many followers do you need to start marketing on TikTok?
You don’t need thousands of followers to begin. Even with a small audience, you can start building your brand and reaching new customers. The key is consistency, using the right hashtags, and creating useful content. With Navicosoft’s Ads Manager support, you can also run targeted campaigns to expand your reach beyond your current followers.
2. What type of content works best for businesses on TikTok?
Short, authentic, and relatable videos work best. Educational tips, behind-the-scenes clips, product demos, and customer stories are all strong performers. For example, Mustakshif uses snack scans and halal checks to give instant value to its audience, and that kind of practical content always gets shared.
3. How long does it take to grow followers on TikTok?
It depends on your posting consistency and how well you use trends, hashtags, and hooks. Some accounts grow fast with a viral video, while others build steadily over months. On average, posting 3–5 times per week with a strong content strategy is enough to see measurable growth.
4. Can TikTok actually bring in real customers, not just followers?
Yes. Followers build community, but with the right CTAs, hashtags, and ads, you can turn viewers into paying customers. Mustakshif is proof — their TikTok posts drive app downloads, and with Navicosoft’s campaign support, businesses can track and optimise every step from view to conversion.
5. Should businesses use TikTok ads to grow faster?
Absolutely. TikTok ads like In-Feed Ads, Top View, and Branded Hashtags are powerful tools to reach highly targeted audiences. While organic content builds trust, ads give your business the extra push to reach more people faster and generate real ROI.
